Quiz – Platforms – Session 9

What is earned media and give an example?

What is paid media and give an example?

What is owned media and give an example?

Do you currently have a Google My Business listing?

If yes, do you have reviews, how many and what is your average star rating?

Are you currently using any of the following platforms for your business:

a. LinkedIn – yes or no
b. Google Ads – yes or no
c. WhatsApp for advertising – yes or no
d. Instagram – yes or no
e. Twitter – yes or no
f. Facebook – yes or no
g. Pinterest – yes or no
h. Snapchat – yes or no
i. YouTube – yes or no
j. Webinars – yes or no
k. Email – yes or no
l. Classifieds – yes or no
m. Directories – yes or no
n. Trade shows and Expos – yes or no
o. Business Networks – yes or no

What is the difference between push and pull advertising?

Give one example of an Interruption platform and one example of an Intentional platform?